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Distracted Driving & Your Fleet: What Managers Can Do To Promote Safety

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The trucking industry is vital to the U.S. economy. Without it, the transportation of goods and materials would be quite different. Consumers and businesses alike rely on the trucking industry to deliver products across the country; but while it’s an important aspect of our society, it can also be a dangerous one.

 

According to the National Highway and Traffic Safety Administration, an estimated 433,000 large trucks were involved in traffic crashes in 2015. 116,000 people were injured, and 4,067 were killed. With these statistics in mind, it’s important to implement fleet safety policies into your organization. Trucking safety topics, like distracted driving, play an important role. In fact, Omnitracs, a fleet management software company, estimates 87% of accidents are caused by distracted driving. This estimate is based on data they have collected and analyzed over the last ten years.

 

What Is Distracted Driving?

 

The most notorious driving distraction is the use of cell phones; but it encompasses more than just texting or talking while driving. The NHTSA defines it as any activity that diverts attention from driving. This includes using technology, eating, drinking, talking to passengers, adjusting the radio, daydreaming, and the like.

 

How to Avoid Distracted Driving

 

There are a number of ways for trucking companies to reduce their risk of distracted driving. Christopher Hayes of Transportation Services at Travelers provides some insight.

 

In-Cab Technology

 

While modern technology is part of the problem, tracking and recording devices can be beneficial in protecting your fleet, employees, and others on the road. When drivers know they are monitored, they’re more likely to follow the rules and avoid distractions. Examples of such technology include:

 

    • Telematics devices

 

    • Camera systems

 

    • Video recording

 

    • Cell phone blockers

 

 

Fleet Safety Policies

 

Train your employees on your company’s fleet safety policies. When followed, they help reduce the number of accidents caused by distracted driving. Examples include:

 

    • Requiring drivers to set the navigation systems before departure

 

    • Implementing an “acceptable use” policy that defines when and where drivers can use technology like cell phones, dispatch communication devices, and navigation systems

 

    • Encouraging driver’s families, co-workers, and managers to halt communication when they know the driver is on the road

 

 

For more information on our extensive truck inventory, fleet safety, and other industry news, read our blog.

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